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Full-time Associate Director of Admissions / Marketing & Sales
POSITION: Associate Director of Admissions / Marketing & Sales
REPORT TO: Director of Admissions / Enrollment
LOCATION: ESF Executive Headquarters, Bryn Mawr, PA
Business Overview: ESF Inc. has been a vital influence in the camp industry since its founding in 1982. ESF (Education, Sports and Fun) features award-winning programs in Pennsylvania, New Jersey, Connecticut and Florida for people of all ages. ESF also operates The Phillies Baseball Academy and Phillies Phantasy camp, the official camps of the Phillies.
Job Description Overview: Admissions seeks an individual who will help lead and train our Team with various duties pertaining to promoting the ESF Brand to prospective and alumni families over the phone and in-person through various marketing efforts. This is a fast-paced role that incorporates sales, marketing and customer service.
Job Responsibilities:
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Create a Team atmosphere of personal attention to parent needs, promoting our program and mission toward the goals of growing our camps and providing world-class customer service
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Field and oversee phone calls from prospective camp parents, assisting them, promoting ESF’s programs and facilitating camper enrollment
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Field and oversee phone calls from returning and enrolled camp parents to assist them with re-enrolling and preparing for their child’s camp experience.
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Leading & managing a Team in order to develop and implement a marketing communication strategy to drive business growth by performing the following activities:
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Advertisement Campaigns
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Developing print & web advertising that drives key product messages and themes
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Identifying key publications, negotiating spots, measuring business impact
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Branding Activities
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Consistent branding of print collateral, web pages, product catalogs, emails
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Branding - Program name labeling, look & feel
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Direct Marketing
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Print & Web Collateral
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Creation & management of brochures, product catalogs, journals, website & online store
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Work with cross-functional teams to gather input to create technical content
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Tradeshows & Seminars
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Manage selection and participation of 50+ industry trade shows, including development of booth presence, preparation of support materials, logistics, & managing promotions & expenses
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Support & planning of customer seminars
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New Business Launches
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Developing Launch Kits containing - sales presentations, product positioning, key differentiators
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Creation & distribution of Press Kits consisting of press releases, image gallery, success stories
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Direct ESF’s sales effort through direct communication and detailed planning
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Drive accountability and provide feedback. Work with managers on strategies and improvements to the sales process
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Ensure that employees work and sell with integrity
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Set team goals and communicate expectations for performance. Establish and maintain a professional, trained and motivated staff
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Ensure training and coaching is provided for all staff. Build a pipeline of candidates for internal promotion
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Assists in setting regional strategy and pricing
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Managing and analyzing openings in enrollment for each camp site
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Developing sales presentations for corporations
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Executing creative sales approaches to grow market share
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Organize and oversee the promotional campaign to area feeder schools in multiple states
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Organize and attend promotional and alumni camper events
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Oversee competitor camp research, corporate, and retail campaign and selected promotional mailings
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Oversee sales and customer service throughout the summer at ESF Headquarters, which serves all sites
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Coordinate all marketing activities (creative, media, budgets, and production) for all ESF Summer Camps, Phillies Baseball Academy, and Phillies Phantasy Camp
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Regularly gather/prepare all necessary materials and present creative/production to admission/enrollment team, and to our marketing department
Qualifications:
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Strong Leader with 10+ years of management/leadership experience in a sales, customer service, retail or other people-oriented environment
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Experience in training people to show excellent telephone and interpersonal skills, conveying enthusiasm, helpfulness and confidence
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Must be able to work effectively with other Departments at ESF
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Must have working knowledge of integrated disciplines in direct marketing, interactive sales promotion, communications, lifestyle marketing, collateral and merchandising marketing
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Preferred MBA in marketing
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Experience in youth/parent marketing
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Excellent verbal and written communication skills
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Computer proficient
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Must be self motivating with the ability to work independently
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Attention to detail
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Ability to coordinate and multi-task projects
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Some weekend and evening events will be required
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Bachelors degree in Business, Marketing, Communications or related field
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Strong leader with 10+ years experience in marketing
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Strong people and project management skills, with the ability to motivate and empower others
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Excellent written and verbal communication, presentation, and facilitation skills
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Ability to influence and gain commitment at all organizational levels and across functions
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Experience communicating with executives and senior leaders
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Skilled at managing multiple projects and priorities while meeting deadlines and budgets
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Ability to identify and implement Best Practices
General:
We offer a competitive salary, outstanding benefits package, and the professional advantages of an environment that supports your development and recognizes your achievements. We are an equal opportunity employer.
Contact Information:
Send resume to: Mike Mersky
Chief of Staff
ESF, Inc.
750 East Haverford Road
Bryn Mawr, PA 19010
610-581-0100 ext. 233
mmersky@esfcamps.com
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